NACCHO Social Media Strategy - National Public Health Week 2024

Apr 11, 2024 | Emma James

Campaign created NACCHO MarComm. Graphics by Grace Murtha.

Campaign Summary

National Public Health Week (NPHW) was from April 1 to April 7, 2024. NACCHO developed a social media campaign to support this year’s theme, “Protecting, Connecting and Thriving: We Are All Public Health!” supported by the American Public Health Association (APHA).

The goals of this campaign were to acknowledge the official daily topics of the week, feature the work NACCHO does to support each public health mission, and bring awareness to the tools and resources available to educate and inform our audience. Each post included a resource that was linked in the caption for easy access. Below is a list of each resource we chose to highlight in the campaign.

Day 1 (Civic Engagement) - https://bit.ly/NACCHOPolicyAgenda

Day 2 (Healthy Neighborhoods) - https://bit.ly/3D8AvDA

Day 3 (Climate Change) - https://bit.ly/ClimateActionToolkitNACCHO

Day 4 (New Tools and Innovations) - https://bit.ly/NACCHOImmunization

Day 5 (Reproduction and Sexual Health) - https://bit.ly/NACCHOPlanningToolkit

Day 6 (Emergency Preparedness) - https://naccho.org/prepprofile

Day 7 (Future of Public Health) - https://bit.ly/2022NationalProfile

The campaign brought in the highest number of impressions on Day 1 and Day 6 of the campaign on LinkedIn, with 1,350 and 2,058 impressions, respectively. Day 2 saw a high of 343 impressions on Facebook, and Twitter welcomed 424 impressions on Day 7.